Our Story

A history of how we came to be, and where we’ve been since then.

Established in 2001 as a quarterly magazine, Experience Life is now published 10 times a year by Life Time, a leading healthy-way-of life company and operator of 120-plus premier health and fitness clubs (and growing) in the United States and Canada.

Pilar Gerasimo is Experience Life’s founding editor and served as its editor in chief until December 2015. The concept and creative blueprint for Experience Life were sparked by Pilar’s realization that there were currently no other “whole-person, whole-life” health and fitness magazines out there, and that it was high time someone created one.

“I figured I couldn’t be the only person who wanted a smart, health-oriented magazine that addressed the real-life challenges of balancing healthy priorities with the realities of the current culture,” says Pilar. “I couldn’t be the only one who wanted deeper perspective and more complete information on important health and lifestyle topics.” As it turned out, she was right.

Today, Experience Life enjoys a circulation of more than 700,000 and is available both by subscription and on select newsstands in 50 states.

During its history, Experience Life has garnered more than 100 editorial and design awards, including the Minnesota Magazine and Publication Association’s Magazine of the Year in 2014 and 12 Eddie and Ozzie FOLIO: awards. The magazine also gets regular kudos from readers for being one of the best-researched, most reliable and most forward-thinking magazines of its time.

Want to know more? Read this Twin Cities Business article (PDF) on Experience Life’s origins and evolution.

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