Sense of Direction

Every once in a while, we come up with a slogan or motto that helps articulate our organization’s philosophy. Earlier this year, we introduced one such slogan: “Grow Forward.”

Bahram Akradi, founder, chairman, and CEO of Life Time — Healthy Way of Life

It‘s a thought-provoking phrase, one that can mean different things to different people. To me, it is a reminder for each of us to live consciously and with intent — to develop toward goals of our own choosing.

There’s no shortage of messages out there telling us to go faster, get stronger, to better ourselves, to acquire and achieve more. But striving to grow and develop without a clear sense of direction often takes us to dissatisfying places. To borrow Stephen Covey’s metaphor, we end up climbing the ladder faster, only to get to the top and find it is leaning against the wrong wall.

To create a more meaningful and satisfying life, we each have to choose paths that energize and inspire us.

In essence, we have to define our own “forward” and then grow, with determination and energy, in that direction.

Here at Life Time Fitness, we’re making “Grow Forward” a guiding principle in everything we do, including our magazine. That’s why we’re changing Experience Life — to better support the priorities, spirit and mission of Life Time Fitness and to better serve its diverse, growing membership.

Life Time Fitness is definitely about health and fitness, but it’s also about quality of life and creating a strong community of healthy, energized individuals. Above all, it’s about steadfastly delivering the best possible services, programs and products available, and providing them at the best possible value. To this end, we want to offer you a magazine that reflects our commitment to excellence — one that helps you live happily and well, one that supports you in making empowered choices about your health and well-being.

In this and future issues, you’ll notice we’re giving the magazine a fresh new look and more interesting, engaging content. We also want the magazine to help you get the most out of your membership, and out of all the resources available to you through Life Time Fitness.

Flip through this issue and you’ll find everything from Russian strength-building secrets to important insights about live foods, an in-depth look at the nature of passion, and more. In the new Life Zone section, you’ll also find information about “what’s going on in our world,” including the latest club news, resources and events. We hope you’ll watch for more changes in the coming months and let us know what you think. Drop us a line at experience@lifetimefitness.com.

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