When it comes to clear labeling and universal standards, body-care products are the last frontier: The FDA simply does not yet regulate the use of labels like “natural” and “organic” on these products. But Whole Foods is helping to clear up the confusion. It has introduced a new label – Premium Body Care – that the company applies only to products meeting its rigorous human safety and environmental standards (meaning, among other things, no parabens or petrochemicals; learn more at www.wholefoodsmarket.com /products/premium-body-care.php/ ). Avalon Organics Firming Repair Cream and Hydrating Facial Cleanser both pass the Premium Body Care test. The Hydrating Facial Cleanser is moisturizing and gentle, and the firming repair cream tightens skin while fortifying it with vitamin C, green tea and lemon bioflavo-noids.
Both the Firming Repair Cream ($18 for 1.5 ounces) and the Hydrating Facial Cleanser ($11 for 8.5 ounces) are sold exclusively at Whole Foods, but other Avalon Organics products are sold in natural markets everywhere. For more on Avalon Organics, visit www.avalonorganics.com.