Experience Life is an innovative and deeply trusted healthy-way-of-life resource for a fast-growing and forward-thinking audience.
2012 Media Kit (PDF)
Reader Demographics
2012 Editorial Calendar
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Dynamic Growth
Established in 2001, Experience Life has grown in frequency, circulation and ad pages. Launched as a quarterly, it’s now published 10 times a year. Over the past four years, circulation has increased 25 percent. Experience Life has become known for appealing design, high production values and top-tier content. Learn more about Experience Life on our “About Us” page.
Who Reads It?
Experience Life readers choose products in sync with a healthy, satisfying way of life. And when they find something they like, they’re the first to tell friends. Trendsetters and label-readers, they support brands that share their values, typically buying on quality over price. They want substance and style. Passionate about good food, fitness, the outdoors, and home and personal improvement, they want ideas that help them enjoy their lives to the fullest.
Unique Connections
According to independent reader research*, 84 percent of Experience Life readers believe that maintaining excellent physical health is important or very important to them; 77 percent ascribe similar importance to personal development and self-awareness.
These are thoughtful, discerning consumers who are committed to actively improving both themselves and their lives. And they’re exactly the kinds of people that many leading brands covet as customers – successful, educated, health-motivated consumers with an average household income of more than $100,000.
Fully 97 percent of our subscribers consistently read their issues of Experience Life (they typically spend an hour or more with each issue), and 41 percent of them say they read no other health and fitness magazines. Sixty percent say they share Experience Life content with friends, and more than 75 percent retain their back issues for more than three months. Of those who do regularly read or subscribe to other leading fitness publications, the vast majority rate Experience Life content to be as good or better.
*2006 Readex Research
