Established in 2001 as a quarterly magazine, Experience Life is now published 10 times a year by Life Time Fitness (NYSE: LTM), a leading healthy-way-of life company and operator of 105 premier health and fitness clubs (and growing) in the United States and Canada.
Pilar Gerasimo is Experience Life’s founding editor and has served as its editor in chief since the magazine’s inception. The concept and creative blueprint for Experience Life were sparked by Pilar’s realization that there were currently no other “whole-person, whole-life” health and fitness magazines out there, and that it was high time someone created one.
“I figured I couldn’t be the only person who wanted a smart, health-oriented magazine that addressed the real-life challenges of balancing healthy priorities with the realities of the current culture,” says Pilar. “I couldn’t be the only one who wanted deeper perspective and more complete information on important health and lifestyle topics.” As it turned out, she was right.
During its history, Experience Life has garnered dozens of editorial and design awards, including the Minnesota Magazine and Publication Association’s Gold award for General Excellence and four Ozzie awards from Folio magazine. The magazine also gets regular kudos from readers for being one of the best-researched, most reliable and most forward-thinking magazines of its time.
Want to know more? Read this Twin Cities Business article (PDF) on Experience Life’s origins and evolution.